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P&G Kicks Summer of Sensitivity Campaign

Program to benefit Feeding America.

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By: TOM BRANNA

Editor

Procter & Gamble has kicked-off the Crest Pro-Health Sensitive Shield Summer of Sensitivity campaign in partnership with actress Alison Sweeney and Feeding America, the domestic hunger-relief charity. For every tube of Crest Pro-Health Sensitive Shield toothpaste sold in the U.S. between July 1 and Sept. 1, 2010, Crest will donate 10 cents to the charity—with a guaranteed minimum donation of $100,000. The money will help feed more than 37 million Americans, including 14 million children ...

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